Advertising and Brands
Definition
This term refers to artworks that engage with or critique the commercial aspects of consumer culture, often incorporating logos, branding, and advertising imagery.
History
Art related to advertising and brands became prominent in the 20th century with the rise of consumerism, particularly in movements like Pop Art.
Notable Examples
Andy Warhol
Campbell's Soup Cans, 1962
Barbara Kruger
I Shop Therefore I Am, 1987
Key Artists & Movements
Key figures include Andy Warhol and Barbara Kruger, who used advertising imagery to comment on society's relationship with consumerism.
Techniques & Materials
Techniques include the use of silkscreen printing, collage, and mixed media to incorporate commercial images and text into artworks.
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