Alter Egos and Avatars

Definition

This term refers to the use of alternative identities or personas in art, where the artist or subjects take on different roles, often exploring themes of identity, self-representation, and the fluidity of identity.

History

The use of alter egos and avatars in art has become more prominent with the rise of postmodernism and digital culture, reflecting on the multiplicity of identity.

Notable Examples

NALA term preview

Cindy Sherman

Untitled Film Stills, 1977-1980

Key Artists & Movements

Key artists include Cindy Sherman and Yasumasa Morimura, who are known for their exploration of identity through the adoption of different personas in their works.

Techniques & Materials

Techniques vary widely, from photography and performance art to digital manipulation, often involving the transformation of the artist or subject into various characters.

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