Consumerism
Definition
This term refers to art that critiques or explores the culture of consumerism, addressing themes of mass production, advertising, and the commodification of everyday life, often reflecting on the impact of consumer culture on society and the individual.
History
Art that engages with consumerism became particularly prominent during the Pop Art movement in the 1960s, as artists began to incorporate images from advertising and mass media into their work to critique or celebrate consumer culture.
Notable Examples
Barbara Kruger
I Shop Therefore I Am, 1987
Key Artists & Movements
Key figures include Andy Warhol, whose work blurred the lines between art and commercial culture, and Barbara Kruger, who uses text and imagery to critique the influence of consumerism on identity and society.
Techniques & Materials
Techniques often involve the use of commercial imagery, text, and mass-produced materials, as well as collage, screen printing, and installation, to explore the themes of consumption, advertising, and the commodification of everyday life.
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